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Not exact matches
Both moves appear aimed at Snapchat, the app with which
Kik has the highest affinity, says Waldron, meaning users of one are likely to have
downloaded the other.
In other words, look for Burger King to say hi to you on
Kik instead of pushing you to
download a branded keyboard.
Regular readers will know
Kik introduced its HTML5 - based «Cards» content platform last year, the idea being that user can customize their messaging experience by installing features like GIFs, YouTube search and games into
Kik with a fast, efficient, in - app
download.
Livingston says that
Kik's 32 cards have garnered an impressive 145 million
downloads to date — one VC - backed company even pivoted its business entirely based of off the success of a card that clocked 1 million
downloads in one day.
The company is one of the few that refuses to disclose its total
download numbers, yet WeChat (200 million), Kakao Talk (65 million), Line (75 million), Nimbuzz (100 million) and even
Kik (30 million) are happy to share figures.
Not only is the feature tucked neatly away, requiring a side swipe to open, but
Kik Cards themselves are located and installed within the app — that's unlike standalone messenger games which require a separate (and sometimes time - consuming)
download from an app store.