The title isn't entirely correct, in the sense that it proclaims these results are from the Netherlands only, when the information graph says that it is for
the Dutch language market — thus including the market in Flanders as well.
I'm not sure if that means Standaard Boekhandel is part of the Tolino Alliance now (according to the latter's website, that is not the case), or if they have some other agreement with them to help Tolino penetrate the
Dutch language book
market, or if maybe Standaard Boekhandel is owned by one of the German publisher's that is member of the Tolino Alliance.
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