Tags for this Online Resume:
E-Commerce, Integrated Marketing, Entrepreneur, Digital Media, Photography Production, Fashion Marketing, Writer, Editorial Director, Social Media, Digital / Web Analytics, E-mail Marketing, Online Marketing, Luxury Brand Marketing, Events and Public Relations, Business Development, Customer Relations, Consumer Intelligence, Merchandising, Strategic Website Initiatives, Seasonal Marketing Budgets, Customer Retention, Creative Branding, Creative Copy, Consumer Research, External Partner Management, Customer Acquisition, Ivy League Graduate, SEO Advertising, Communications, e-Commerce, Publications, sheets, Email, Quality Assur
E-Commerce, Integrated Marketing, Entrepreneur, Digital Media, Photography Production, Fashion Marketing, Writer, Editorial Director, Social Media, Digital / Web Analytics, E-mail Marketing, Online Marketing, Luxury Brand Marketing, Events and Public Relations, Business Development, Customer Relations, Consumer Intelligence, Merchandising, Strategic
Website Initiatives, Seasonal Marketing Budgets, Customer Retention, Creative Branding, Creative Copy, Consumer Research, External Partner Management, Customer Acquisition, Ivy League Graduate, SEO Advertising, Communications,
e-Commerce, Publications, sheets, Email, Quality Assur
e-Commerce, Publications, sheets, Email, Quality Assurance,
Test
• Involved in the design of Digital Marketing analytics Dashboard to help the users have all the data including CRM, Web, Email and Survey channels in a precise and clear manner • Data retrieval through Excel and ODBC Drivers and scheduling system set up • Data visualization using Sap Xcelsius, MS Office (Excel, Word, PowerPoint) and PDF • Tracked and analyzed the contribution of various micro sites associated with the brands • Provided Consumer experience information through various proactive custom reports • Created Conversion Scenarios to track the user behavior towards the goals and objectives • Provided
E-commerce metrics and ROI reports • Implemented Onsite Search tracking to understand the user queries more accurately and hence given an insight on content to be placed in the
website • Created and executed the A / B and Multivariate
Test Scenarios to optimize the
website content Role Web Analytics Consultant Tools Web Analytics Tools WebTrends (On - demand, Insight, visitor Intelligence)