The seamless integration of consumer - facing websites with an online customer relationship management system driven by predictive analytics allows
ERA brokers and agents to leverage the ZAP technology platform to reach consumers in a more efficient fashion.
Positioned not as a product, but a process, ZAP is ever - evolving thanks to ongoing feedback from
ERA brokers and agents.
ERA brokers and agents who participated in the survey believe current market conditions and the economy are some of the driving forces behind the increase in fall activity.
Not exact matches
Starting this fall,
ERA began rolling out an enhanced
ERA TopRecruiterSM program which includes a new
agent recruitment
and retention program for
brokers.
«In creating this deep cohort of up -
and - coming entrepreneurial visionaries, we are looking at generational issues across many levels
and the cascade of our value proposition from the brand to our
brokers, from our
brokers to their
agents,
and from
agents to their clients,» says Sue Yannaccone, president
and CEO of
ERA Real Estate.
RE: How has
ERA's relationship with
brokers and agents shifted over the last few years?
Part of that plan was
agent recruitment,
and with the help of
ERA's recently launched TopRecruiter program, which helps
brokers recruit, close
and retain
agents, Eng
and his partners were able to bring 12 new
agents in - house since July, bringing his total
agent count to 37.
As COO, she oversaw the launch of the Zap technology platform, which has integrated
ERA - affiliated
broker and agent websites into a seamless network.
«
ERA team members recognized that
brokers and agents within the network could lean on each other for support, so they began sharing best practices
and lessons learned with one another via fax.»
Embracing the concept of «community» is at the core of
ERA's brand mission,
and to date,
ERA brokers,
agents and executives have raised over $ 35 million for the cause by working with their own regional MDA chapters
and, though the financial support
and heart for the cause was strong, the sense of unity between brokerages
and their alignment with a collective brand philanthropic goal was wavering.
Take 5 to watch
ERA King's rendition of this hit song, starring
agents, staff
and brokers Everett
and Anna King of
ERA King Real Estate.
Following fast on the heels of that move, Realogy has been rolling out ZipRealty's proprietary Zap ® technology to the
brokers,
agents and consumers of the CENTURY 21 ®, Coldwell Banker ®,
ERA ®
and Better Homes
and Gardens ® Real Estate franchise brands.
«
ERA Real Estate's new brand positioning leverages its unique culture
and positions
brokers and agents to connect with today's home buyers
and sellers in ways they desire.»
Methodology:
ERA Real Estate surveyed its network of
brokers and agents to uncover their observations
and predictions around home buying
and selling trends this fall.
60 percent of professionals surveyed noted they typically see an uptick in market activity from Labor Day through November MADISON, N.J. (Oct. 27, 2016)- According to a survey of
ERA Real Estate's
brokers and agents, 60 percent are seeing a traditional uptick in...
Under the management of
broker / owner Tracy Tidwell
and executive
broker Mark Tidwell since 2014,
ERA TEAM Real Estate has grown into a leader in the Central Arkansas area — comprised of Conway, Maumelle, Little Rock
and North Little Rock — offering its
agents a competitive suite of technology, training
and career development tools.
By connecting thousands of
ERA - affiliated
brokers and agent websites into a seamless, integrated network that is relevant to search engines both nationally
and locally,
ERA has created a unique, competitive positioning for its network.
This will be a keen focus of mine as
ERA Real Estate leverages an innovative marketing approach to enhance its value proposition for its affiliated
agents and brokers in an increasingly competitive landscape.»