People Places Plants Magazine Inc. (North Yarmouth, ME) 12/2002 — 03/2006 Director of Sales & New Business Development • Founded Mid Atlantic Horticulture magazine and built advertising revenue to 1 million annually • Increased distribution from zero to 100,000 - plus subscribers through
effective sales, marketing, and customer service • Designed and implemented new sales tools including company
media kit, company presentation, and rate structure • Negotiated all national sales contracts for multiple insertion orders • Coordinated sales and promotion efforts consisting of mass mailings, television promotions, trade shows, and focus groups • Created diverse strategies to increase advertising revenue flow into new markets and enhance brand awareness • Managed all new national accounts and renewals at a 95 % annual percentage rate