Not exact matches
If you're running an antiwar campaign or an anti-Darfur-genocide campaign, much of your audience is going to be young, and while you should
still have an
email list, you'll probably want to spend a lot of effort on Facebook and MySpace
outreach.
The best answer seems to be a combination of targeted and untargeted
outreach: online communicators can use a sharpshooting approach when appropriate, connecting personally with chosen bloggers, Twitterers and journalists, while
still blasting information out via mass
email, YouTube, Tweets, Facebook updates and blog posts.
The best answer seems to be a combination of targeted and untargeted
outreach: online communicators can use a rifle - shot approach when appropriate, connecting personally with targeted bloggers, Twitterers and journalists for instance, while
still blasting information out via mass
email, YouTube, Tweets, Facebook updates and blog posts.
Six years later, I
still rely on cold
email outreach almost every day, both for Clever Zebo and on behalf of clients.