Don't think you'll get away without one — it is the highest - converting way to
keep in touch with your
audience, and every high - performing indie author that I've ever seen is also a master of utilizing their
email list to
keep readers informed of upcoming work,
engage them in promotions and make them feel like part of the author's fan community.
Whenever we make a friend laugh via text or
email, we're practicing the skills we need to
engage our
audience and
keep the recognition and sales going.