Sentences with phrase «equus brand»

Major blow in their aspirations to compete as a luxury brand update: they have pulled the plug on the Equus brand; won't fix hardware breakage under warranty

Not exact matches

It may not have the brand cache Hyundai is hoping to create for it (and for the larger Equus), but no other manufacturer has yet to top the Genesis at the price level.

But brand matters at this price, and carrying a badge that makes $ 15,000 economy cars — with a reputation tarnished by last year's gas - mileage flap (read more about it here)-- is the Equus» top liability.

CARS.COM — When the 2017 Genesis G90 (the Hyundai Equus in its previous life) arrives in showrooms at the end of this month, buyers of the new luxury brand's flagship... Read more

Updated for 2014, the Hyundai Equus gives luxury flagships a run for their money — and at a handsome discount — but its brand remains a mammoth obstacle to its consumer appeal.

He notes 75 % of Equus buyers are coming from other premium brands, mostly Lexus and Mercedes - Benz, and the auto maker's customer - satisfaction numbers are among the industry's best.

Right now only 411 of the 834 U.S. Hyundai dealers carry the Equus sedan, and in the future dealers wishing to carry the Genesis brand will have to meet similar standards as those currently selling Equus do.

The G90 replaces the Equus model, the second - generation of which has been a part of Hyundai's U.S. lineup since 2010 and is part of Hyundai's first foray with a stand - alone luxury brand.

That entails 51,224 Hyundai - brand vehicles, off 15.9 percent, and 1,786 Genesis models (measured against Hyundai Genesis sedan / Equus models from 2016), up 48.7 percent.

LOS ANGELES — Like it already has been doing with the Equus large luxury sedan, Hyundai will be selective about which of its 834 U.S. dealers will carry the six new models under the forthcoming Genesis luxury brand.

The Hyundai Genesis sedan has transformed into the Genesis G80, as it and Hyundai's other luxurious outlier, the Equus, are moving under the umbrella of the burgeoning high - end Genesis brand.

That's why Hyundai has mulled launching a luxury brand called Genesis, which would exclusively sell the Genesis and the Equus luxury sedans at more upscale showrooms.

Hyundai's Equus luxury sedan stood atop the brand's lineup for some time, but now the cushy four - door has assumed the mantle as the flagship for the Genesis lineup and been given a new name: G90.

These were followed by its first high - end luxury car, the Equus, which is designed to go head - to - head against top luxury brands.

This will represent the third model coming to the Genesis brand, previously introduced was the G90 and the G80, known before as Equus and Genesis sedan.

With higher - end luxury models Genesis and Equus leaving the Hyundai lineup to start their own club as the Genesis brand, it's time for lesser - known Hyundai models like the well - reviewed Azera sedan to get its time in the spotlight.

Hyundai took over the 2016 Detroit Auto Show to launch its new Genesis brand along with the new G90 flagship sedan, which essentially replaces the Hyundai Equus.

Genesis G90 was a new design that replaced the Hyundai Equus in 2017 and is the flagship of the Genesis brand.

«We've departed from industry convention in many of our premium product, marketing, sales and service approaches, and it's worked out pretty well, with Genesis and Equus now delivering a nine percent retail market share in their premium segments, higher than the five percent retail share Hyundai brand achieves in the overall industry,» said John Krafcik, president and CEO, Hyundai Motor America.

Further, Genesis and Equus are attracting higher buyer demographics to the Hyundai brand than ever before.

Equus offers an ultra-premium Lexicon - branded state - of - the - art audio system featuring LOGIC 7 technology.

Equus even shares Rolls - Royce's Lexicon - brand sound system (but with 17 speakers).

Luckily, the car lives up to those honors by furnishing a healthy range of premium content, especially considering that it's not even the brand's range - topping RWD sedan — that would be the Equus.

No car shows Hyundai's effort to transform itself, and elevate its brand, more than the Equus.

The Equus must develop Hyundai's brand cache, separate itself from the stable's more value - driven vehicles, and take on the luxury segment's elites.

Say hello to the 2012 Hyundai Equus, a three - dimensional statement to the automotive world that affordable luxury can exist outside of Europe and Japan (we'll throw the American luxury brands in there, as well).

If you care more about your own sense of satisfaction than impressing others, the 2016 Hyundai Equus premium sedan offers copious luxury trimmings in a package costing thousands, even tens of thousands, less than comparable luxury - brand sedans.

Dave Zuchowski, CEO of Hyundai Motor America, said the Korean brand may have room for a premium model to join its Equus and Genesis sedans.

For those who place a premium on brand - name recognition, the Hyundai Equus nametag might not (yet) make the grade with the country - club set.

While the price, services and lengthy list of features are sure to draw some attention away from its competitors, the 2011 Hyundai Equus still lacks the overall refinement and luxury - brand cachet that other in its class offer in excess.

More information about the 2014 Hyundai Equus: The Equus is Hyundai's luxury flagship, aimed directly at top models from other luxury brands — including the Lexus LS and Jaguar XJ — but costing thousands less.

«But the traditional luxury brands simply can't compete with the unique retail and ownership experience we'll be providing for the Equus owner, including «Your Time, Your Place,» the industry's first at - home vehicle demonstration program; the «At Your Service» program, which provides complimentary valet at - home pickup and no - charge maintenance for five years or 60,000 miles; and the industry's first iPad - based interactive owner's manual.»

It's also nice to see the brand making a major effort to update one of its more affordable choices after putting so much recent effort into premium sedans like the Genesis and Equus.

Active Interest Media (AIM) is an AAEP Media Partner through their brands EquiManagement and EQUUS.