Equus buyers are more likely to be value - minded consumers who see it as a better investment than a $ 60,000 Audi A6 or Lexus GS.
Hyundai «s nice little publicity stunt is now over: future
Equus buyers will not be getting a free Apple iPad with their luxury car (much like we didn't when we reviewed it recently).
Hyundai says that the electronic owner's manual app will still be available to
Equus buyers, but they'll need to supply their own iPad.
He notes 75 % of
Equus buyers are coming from other premium brands, mostly Lexus and Mercedes - Benz, and the auto maker's customer - satisfaction numbers are among the industry's best.
Not exact matches
As I said of the Genesis sedan, the Hyundai
Equus is a great car for
buyers who thought they could never afford a car of its ilk.
CARS.COM — When the 2017 Genesis G90 (the Hyundai
Equus in its previous life) arrives in showrooms at the end of this month,
buyers of the new luxury brand's flagship... Read more
Further, Genesis and
Equus are attracting higher
buyer demographics to the Hyundai brand than ever before.
The rise of
buyers of younger
buyers was compared to the Genesis EQ900's predecessor, the Hyundai
Equus, which showed an increase of seven percentage points.
No one will mistake the dynamics of the
Equus with those of the more performance - oriented BMW 7 Series or Audi A8, but we also doubt that's the raison d'être for
buyers ponying up for Hyundai's most expensive vehicle.
That alone will put the
Equus out of contention for badge - conscious
buyers.
As there are no options for the 2016 Hyundai
Equus,
buyers seeking the ultimate version can spend about $ 7,000 more for the Ultimate trim.
Cadillac follows Hyundai in providing a free iPad; Hyundai did it with early sales of the Hyundai
Equus luxury sedan, then backed off, saying most
buyers already had smartphones and many had iPads.