Its Accent subcompact and Elantra compact cars will be freshened this year after its $ 60,000 - plus
Equus luxury car gets an updated interior and other improvements this summer.
Cadillac follows Hyundai in providing a free iPad; Hyundai did it with early sales of the Hyundai
Equus luxury sedan, then backed off, saying most buyers already had smartphones and many had iPads.
The 2011 Hyundai Equus Signature, the «base»
Equus luxury sedan, comes with a host of impressive standard features.
The Hyundai
Equus luxury sedan is freshened for 2014 with major interior upgrades and a host of new comfort, convenience and safety items.
The Hyundai
Equus luxury sedan is substantially freshened for 2014 with minor exterior changes, major interior upgrades, and a host of new comfort, convenience and safety features.
The only change to the Hyundai
Equus luxury sedan for 2013 is a new color combination, White Satin exterior with a Saddle interior.
For 2016, Hyundai's
Equus luxury sedan is available in just two trims, Signature and Ultimate.
Changes to the Hyundai
Equus luxury sedan for 2016 are minor.
The Hyundai
Equus luxury sedan for 2016 doesn't stray far from a formula that has long worked for other full - size luxury sedans such as the Lexus LS and Mercedes - Benz S - Class.
After a substantial refresh last year, the Hyundai
Equus luxury sedan returns for 2015 with no significant changes.
Several
Equus luxury sedans are also set to make an appearance, including one from Rhys Millen Racing and DUB.
Hyundai's
Equus luxury sedan stood atop the brand's lineup for some time, but now the cushy four - door has assumed the mantle as the flagship for the Genesis lineup and been given a new name: G90.
That's why Hyundai has mulled launching a luxury brand called Genesis, which would exclusively sell the Genesis and
the Equus luxury sedans at more upscale showrooms.
Not that Hyundai needed any good news, but this latest surprise should be a welcomed image (and sales) boost for the Genesis and
Equus luxury sedans.
Not exact matches
The Koreans still have work to do in bringing the
Equus» styling and dynamics up to the standards of the large
luxury sedan segment.
The same company that just launched a new top - tier
luxury car in (
Equus) is also on a mission to meet the 35 mpg CAFE goal before it's even official, and has a string of new cars lined up for the 2011 auto shows to help build on its success.
It may have many of the ingredients necessary to create a true
luxury sedan, but the recipe as a whole still needs some work — namely on the suspension and styling — before the
Equus will be truly competitive.
If you're looking for rear - seat amenities at the ultra-
luxury level but at midlevel
luxury prices, the 2012 Hyundai
Equus is where it's at, according to Cars.com Industry Analyst Kelsey Mays.
The Hyundai Genesis and
Equus sedans are touted as high
luxury on a low budget, but that isn't stopping those with mounds of disposable incoming from buying them.
If the Genesis straddled the line between midsize and full - size
luxury sedans, the
Equus is squarely in the full - size class, among the BMW 7 Series, Lexus LS 460 and Mercedes - Benz S - Class.
The
Equus (pronounced ECK - wiss) is absolutely competitive with flagship
luxury sedans from around the world, yet I suspect it will fail to truly compete — for the most superficial, intangible reasons.
If it were to happen today, it would have just two cars: the
Equus and the smaller Genesis, both rear - drive
luxury sedans.
In terms of features and
luxury appointments, little is missing from the
Equus.
A Hyundai Elantra does not compete directly with the Hyundai
Equus flagship
luxury car, for example, and we recognize that by considering each entry within the context of its competitive set, same as our editors do when evaluating 4 - cyl.
Admittedly, the
Equus» poorly damped suspension is probably less of an issue in parts of the country where the roads are not ravaged by winter weather, but on Michigan roads it's far too rough for a full - size
luxury sedan.
CARS.COM — When the 2017 Genesis G90 (the Hyundai
Equus in its previous life) arrives in showrooms at the end of this month, buyers of the new
luxury brand's flagship... Read more
But until they're sold under a
luxury name, the Genesis and
Equus will both be here, proving what Hyundai is made of and satisfying the Vulcans among us.
Updated for 2014, the Hyundai
Equus gives
luxury flagships a run for their money — and at a handsome discount — but its brand remains a mammoth obstacle to its consumer appeal.
Hyundai grabbed lots of publicity by including Apple's popular tablet computer when it launched the
Equus last year, playing it up in TV commercials — so much so that you could be forgiven for thinking the Hyundai
Equus was nothing more than a fancy iPad app, let alone a real
luxury automobile.
«We intend to use the launch of the new
Equus to develop and further establish Hyundai as a legitimate force in the premium -
luxury segments,» Zuchowski says.
And you might not know it, but Hyundai has been building
luxury cars for about 8 years now — the
Equus and the Genesis.
The G90 replaces the
Equus model, the second - generation of which has been a part of Hyundai's U.S. lineup since 2010 and is part of Hyundai's first foray with a stand - alone
luxury brand.
LOS ANGELES — Like it already has been doing with the
Equus large
luxury sedan, Hyundai will be selective about which of its 834 U.S. dealers will carry the six new models under the forthcoming Genesis
luxury brand.
This is particularly true with its Genesis and
Equus models, which offer significant discounts to similarly equipped competitors in the mid and full - sized
luxury segments.
Hyundai «s nice little publicity stunt is now over: future
Equus buyers will not be getting a free Apple iPad with their
luxury car (much like we didn't when we reviewed it recently).
Earlier this week Hyundai announced that it would launch the company's Korean market
Equus flagship right here in the U.S. And to help promote the car, Hyundai decided to show - off a few examples of its top - tier
luxury sedan at one of the world's most high - profile automotive events: the Pebble Beach Concours d'Elegance.
These were followed by its first high - end
luxury car, the
Equus, which is designed to go head - to - head against top
luxury brands.
The $ 64,799 rear - wheel - drive Hyundai
Equus full - size
luxury sedan continues to be a hard sell in Canada.
The Hyundai
Equus is a full size
luxury sedan and serves as Hyundai's flagship model.
The G90 will be the Korean automaker's first model for its Genesis
luxury sub-brand, serving as a replacement for the Hyundai
Equus.
The
Equus maintains Hyundai's traditionally low MSRP in comparison to other new
luxury cars, but still matches its competitors feature for feature.
This updated generation of the
Equus is based on a completely new platform, which allowed Hyundai to change the car to a rear - wheel - drive configuration to help it compete against other
luxury sedans.
The 2011 Hyundai
Equus is an all - new
luxury car from the Korean automaker better known for its value - laden lineup.
With higher - end
luxury models Genesis and
Equus leaving the Hyundai lineup to start their own club as the Genesis brand, it's time for lesser - known Hyundai models like the well - reviewed Azera sedan to get its time in the spotlight.
Major blow in their aspirations to compete as a
luxury brand update: they have pulled the plug on the
Equus brand; won't fix hardware breakage under warranty
Test Drive applauds Kia as it joins sibling Hyundai
Equus in building a wonderful example of a
luxury car that lists for way less than the competitors.
Hyundai Motor America today introduced the redesigned 2014
Equus premium
luxury sedan in a North American debut at the New York International...
Then both were upstaged by the
luxury - liner
Equus, and the Azera became merely a «premium» car, albeit one that gets close to 30 MPG on the highway.
The Bottom Line A big, powerful,
luxury cruiser, the 2014 Hyundai
Equus competes very well among stalwarts in the segment, undercutting most in price, and offers some unique tech features to help the driver.
While some might scoff at the prospect of spending this much money on a Hyundai, the full - size
Equus gives you just about all the
luxury its competitors do, but at a much more affordable price.