As an additional point of interest, this same 5.0 - liter Tau V8 with eight - speed transmission will replace the current 4.6 - liter V8 as the standard powertrain in the 2012 Hyundai
Equus premium luxury sedan, on sale this summer.
If you care more about your own sense of satisfaction than impressing others, the 2016 Hyundai
Equus premium sedan offers copious luxury trimmings in a package costing thousands, even tens of thousands, less than comparable luxury - brand sedans.
In 2010, the company launched the all - new
Equus premium sedan with an innovative iPad application that effectively replaced the vehicle owner's manual with a digital, interactive version.
Hyundai introduced the redesigned 2014 Hyundai
Equus premium luxury sedan at the 2013 New York Auto Show with enhancements to exterior and interior design, vehicle dynamics, material selection and tech.
Hyundai Motor America today introduced the redesigned 2014
Equus premium luxury sedan in a North American debut at the New York International Auto Show with enhancements to exterior and interior design, vehicle dynamics, material selection, driver technology displays and advanced safety features.
Hyundai Motor America today introduced the redesigned 2014
Equus premium luxury sedan in a North American debut at the New York International...
Not exact matches
With a combined city / highway estimate of 19 mpg on
premium gas, the
Equus matches the LS 460 and beats the S550 and 750i by 1 and 2 mpg, respectively.
If the leaps Hyundai has made with its other new products show how much it can progress from one generation to the next, a future
Equus will challenge
premium automakers.
Shoppers ought to consider the
Equus against cars below the LS and its ilk, where it thumps the competition on
premium features but drives like a bigger, less - athletic rival.
He notes 75 % of
Equus buyers are coming from other
premium brands, mostly Lexus and Mercedes - Benz, and the auto maker's customer - satisfaction numbers are among the industry's best.
«We intend to use the launch of the new
Equus to develop and further establish Hyundai as a legitimate force in the
premium - luxury segments,» Zuchowski says.
The Twitter Feed: Hyundai ambitiously moves into another
premium segment, but the
Equus falls short of what we've come to expect.
The
Equus rides on the same
premium, rear - wheel - drive platform that underpins the Hyundai Genesis sedan.
As Hyundai prepares to launch the second generation of its more upscale models, the Korean automaker has hired
premium product operations managers to oversee the sales, marketing and retail strategies for the Genesis sedan, Genesis Coupe and
Equus.
Then both were upstaged by the luxury - liner
Equus, and the Azera became merely a «
premium» car, albeit one that gets close to 30 MPG on the highway.
Having finished 2012 with five - straight years of
premium segment sales growth with its Genesis and
Equus vehicle lines, today Hyundai unveiled its design direction for future
premium vehicles with its HCD - 14 Genesis concept at the North American International Auto Show.
«We've departed from industry convention in many of our
premium product, marketing, sales and service approaches, and it's worked out pretty well, with Genesis and
Equus now delivering a nine percent retail market share in their
premium segments, higher than the five percent retail share Hyundai brand achieves in the overall industry,» said John Krafcik, president and CEO, Hyundai Motor America.
The proposed move would replace Hyundai's round «H» badge with a new badge on rear - wheel - drive
premium vehicles, including the
Equus, Genesis sedan and Genesis Coupe.
Equus has been an impressive success story for Hyundai; so far this year,
Equus is the number - one shopped
premium luxury sedan, well ahead of Mercedes - Benz S - Class, BMW 7 - Series, Audi A8, Lexus LS, and Jaguar XJ according to industry shopping analysis by Compete.
2014
Equus exterior enhancements convey a
premium - sport design message, starting with a new 19 - inch turbine - blade alloy wheel design in a polished silver finish that relays motion whether parked or on the open highway.
Luckily, the car lives up to those honors by furnishing a healthy range of
premium content, especially considering that it's not even the brand's range - topping RWD sedan — that would be the
Equus.
Why the Genesis G90 matters: The current Genesis /
Equus models are incredible values and with modest enhancements to cockpit quality and handling will take on the world's most
premium vehicles.
Among
premium luxury cars, the Hyundai
Equus is a bargain at $ 62,000 with freight for the
Equus Signature model, $ 69,000 for the even - more desirable
Equus Ultimate.
This least expensive
Equus comes with a V8 engine, 8 - speed automatic transmission, navigation system with 9.2 - inch command screen, tri-zone climate control, that 17 - speaker Lexicon audio system we already raved about (see Favorite Features), smart cruise control, blind - spot monitoring and
premium leather seating with suede headliner.
The 2014 Hyundai
Equus Signature sedan comes with a long list of standard features, some of the most notable being a 3 - mode (Normal, Sport, Snow) electronically - controlled air suspension, adaptive front HID lighting with auto leveling, front and rear parking assist with a rear - view camera,
premium leather seating, 17 - speaker Lexicon 7.1 Surround Sound audio,
premium navigation, heated and cooled front seats with 12 - way power driver and 10 - way power passenger seat, lane - departure warning, a power tilt - and - slide glass sunroof, nine airbags, and electronic stability control with pre-collision warning New for 2014 are blind - spot detection, smart cruise control with stop / start capability and rear cross-traffic alert.
Dave Zuchowski, CEO of Hyundai Motor America, said the Korean brand may have room for a
premium model to join its
Equus and Genesis sedans.
For those who place a
premium on brand - name recognition, the Hyundai
Equus nametag might not (yet) make the grade with the country - club set.
Having finished 2012 with five - straight years of
premium segment sales growth with its Genesis and
Equus vehicle lines, today Hyundai unveiled its...
It's also nice to see the brand making a major effort to update one of its more affordable choices after putting so much recent effort into
premium sedans like the Genesis and
Equus.