6 «Aha» Real
Estate Video Ideas If a picture is worth a thousand words, a video has to be worth a million.
Not exact matches
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estates.
Here are a few to get you started: Explore a new area of business (new construction, luxury, commercial or global properties), join a team, start a blog, commit to more engaging and meaningful social media posts, record a series of podcasts, join a local real
estate board, create and post a
video highlighting your business, or up your PR game by reaching out to news outlets with story
ideas or your industry expertise.
While the use of
video in real
estate marketing is certainly not a new
idea (although it has yet to be adopted by real
estate professionals as extensively as it should, in my opinion), Decker Bullock Sotheby's certainly raised the bar with its latest project: 14 short films crafted together with Evoker, a Chicago - based multimedia branding agency.
But it comes so naturally for most real
estate professionals that you might also want to read a few of the profiles we've already posted to get an
idea of how you fit in (there's even one story about a practitioner who's specifically using
video to show her street cred).
There's even a
video clip with a real
estate professional talking up how the DDF would've helped him to sell more cottage type properties, but if his doing so would have been at the expense of any sellers that hired him to sell their cottage — because of him also promoting competing properties on his own website — he's extolling the
idea of personal benefit over seller client benefit!
Raj Qsar, owner of The Boutique Real
Estate Group, says the
idea to star Rocco in the
video, which came about after the dog took a liking to his team as they toured the space, helped him secure the listing.
When we jumped into real
estate video, we had no
idea things would turn out the way they did.
To do this, post content you're interested in that doesn't necessarily relate to real
estate, such as your favorite decorating
ideas, cute dog
videos, etc..
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