Increasingly supermarket own - label is taking
market share from branded food and drink: will supermarkets be prepared to
expose their own products to this degree of
ethical scrutiny?
Nestlé has also been
exposed for aggressively promoting Beba 2 baby milk in Hungary by sending free samples to new mothers after taking contact details from the birth registery (see Baby Milk Action Campaign for
Ethical Marketing action sheet October 1999, which includes scans of the promotional materials).