Kia made the 2017 Detroit auto show a platform to showcase the Stinger, aiming to add some thrill to its lineup and challenge
European luxury automakers.
Kia is flying even farther from its roots with the new Stinger, a midsize four - door hatchback that's aimed at adding more thrill to the brand's car offerings and challenging
European luxury automakers for performance and refinement.
Not exact matches
Misreading the richly varied character of the American marketplace,
European automakers are failing to embrace the exciting opportunities that fuel - efficient
luxury cars and the small car's long - overdue march upscale present.
If you counted the all - wheel drive wagons on the market, you might not get past two or three fingers.Japan's Subaru offers all - wheel drive wagons, and so does the German
automaker Audi, which provided this week's test vehicle, the V - 6 powered 100 CS Quattro Wagon.The 100 CS Wagon sports an impressive array of equipment: anti-lock brakes, driver's side airbag, all - wheel drive and a
luxury interior featuring leather seats and wood inlays.Of all
European automakers, few have worked harder than Audi to improve its lineup.
But 1998 could be tougher as
European automakers continue to gobble up more of the
luxury car market.
For the American car owner,
luxury has been defined by names such as Cadillac, Mercedes - Benz, BMW and Jaguar - American and
European cars that set the standard of automotive quality for decades.Now consumers are being told to look to the Far East for class.This fall, two Japanese
automakers - Toyota and Nissan - have begun selling their own brand of automobile
luxury: Lexus and Infiniti.The introduction of those two
luxury nameplates has stirred a marketing battle of worldwide proportions, and the auto industry is watching closely to see if the Japanese can repeat history and exert influence in an area that was previously unknown to them.
Currency fluctuations as well as new, less - expensive
luxury vehicles from
European automakers have more or less wiped out any price advantages Japanese
automakers once had over their
European rivals.
The new entry - level
luxury sedan from the British
automaker made its debut last year and will bring the fight to the likes of the BMW 3 Series and the Audi A4 in the
European markets.