Growth in Apple's key U.S. and Western
European markets is approaching the point of saturation, observer Ryan Reith, program vice president for
mobile device trackers at IDC.
With both Android Pay and Samsung Pay already available in
European countries, Huawei Pay entering the
market would make for more competition for both Google and Samsung, and with Europe being a big
market for Huawei as it tends to launch most of its high - end phones within the region, it would make sense for the company to launch its own
mobile payment solution for users of its
devices there.