Even multipage previews and features (including the cover article on MOH) feature very short maintext sections, the rest of the space instead used for screenshots, sidebars, and / or mini-commentaries from the editors.
In addition, the Utah church is actively engaged in spreading the LDS message via official and quasi-official publications, television and radio programs and spot announcements, visitors» center activities, local ward open houses and genealogy classes, and
even by using billboards, bumper stickers, and
multipaged advertisements in the Reader's Digest.