One of the elements that the Facebook News
Feed algorithm considers is the type of update that a page uses.
Not exact matches
But all social media brand presence is time consuming if done right, and the advantage for smaller brands is that with niche audiences they are more likely to craft content
considered relevant by Facebook's
algorithms and thus see their posts make it into more of their fans»
feeds.
Recently, video has gained a lot of buzz, especially
considering the Facebook
algorithm now prioritizes both live video and longer videos with high completion rates in users» News
Feeds.
Thus, when the News
Feed surfaces to the top of your timeline the photos from a party that many of your friends are tagged in, this represents a choice to weight the News
Feed algorithm to feature party photos full of friends, based on the fact that Facebook
considers these photos to have great social importance to users, and hence will drive users to come to Facebook to consume News
Feed.