The success of that low - price Fire device provided a big lift to Amazon's tablet sales, which have more than doubled on a unit basis this year compared with the same period last year, said Kevin Keith, general manager of Amazon's
Fire tablet business.
Not exact matches
Amazon has been shipping the basic versions of Kindle into Canada for years now, but the original
Fire tablet — which is tied heavily to the company's movie - and music - selling
businesses — has not yet been made available, presumably because of the hassles involving licensing rights.
There are reports that Amazon has a Square reader - like device in the works, one that will plug into a smartphone or
tablet (presumably not only the
Fire phone or Kindle
Fire) and allow small
business people to take advantage of the reliance on credit cards that many consumers have.
In the meantime, the Android
tablet market as a whole doesn't really seem to have experienced any worthwhile growth in 2017, and on the most part, the budget - friendly segment where slates like the Amazon
Fire series reside continues to be the more successful part of the
business.
Amazon competes on price in its core e-commerce and cloud infrastructure
businesses, and its line of
Fire tablets have always been slightly less expensive than the competition.
Still, Bookeen continues to do
business in French - speaking areas and, despite stoking up its
Fire range of Android based
tablets, Amazon has the Kindle Voyager e-reader waiting in the wings.
The Nook
tablets had been struggling in the shadow of competitors, such as the iPad and Android - based devices, including the Amazon Kindle
Fire, prompting the company to exit the
business of designing and manufacturing its own color
tablets in - house.
Rounding out the list was an Android - based
tablet, the Kindle
Fire, which has seen several refreshes and new versions as it now accounts for a larger share of Amazon's device
business.
Amazon is planning to pace up its
tablet business so in that context, it has come up with its
Fire HD 8 which offers great features and comes at a nominal price.
So the question now is whether this is consistent with the hypothesis that the
Fire is disrupting the
tablet business.
The growing popularity of media
tablets with full - color displays likely played a big role in the decline — sales of Amazon's Kindle
Fire and Barnes & Noble's Nook
Tablet are thought to be eating into the companies» respective dedicated eReader
businesses to an extent.
Amazon appears to be in advanced talks with microprocessor design firm Texas Instruments to acquire the portion of TI's
business that has been creating microchips for Amazon's latest
tablets, including the 7 inch Kindle
Fire HD.
While a number of analysts made predictions that Amazon's $ 199
tablet would take a bite out of iPad sales — Morgan Keegan's Travis McCourt thought the Kindle
Fire could cost Apple as much as $ 1 billion in holiday sales — it looks as though Apple's iPad
business emerged unscathed.
That kind of profit margin loss - leader stance «can be viewed as a major blow to all Android
tablet manufacturers who really have no way to compete since the channel mark - up would require [that] companies put their
tablets at or below cost to beat the Kindle
Fire price — and they still all lack the content that the Amazon storefront has,» according to the report, citing Jeffrey Brown, vice president of
business intelligence at TechInsights.
The new Kindle
Fire tablets are crucial in keeping Amazon competitive in the
tablet business, which already faces tougher competition from Google's own Nexus 7 and the prospects of a lower - priced, smaller iPad Mini from Apple.
By separating the Nook ereader and
tablet business, Nook can take separate funding from Barnes & Noble, and it has the potential to become a genuine contender to compete with both the iPad, but more importantly the Amazon Kindle
Fire and its range of ereaders.
«We're still evaluating the Android
business system,» says Ishibashi, who admits to being very interested in seeing how Amazon's new Kindle
Fire tablet does.
Amazon has tried so hard to get into the hardware
business, and it has made some headway in the
tablet market with the Kindle
Fire series.