Readers won't pay high prices for an eBook, and Amazon's figures have proven that the sweet spot is $ 2.99 to $ 5.99
for eBook pricing.
The sweet spot
for eBook pricing is $ 2.99 - $ 6.99.
On Wednesday December 1st in an epic Blog Post, Smashwords founder Mark Coker outlined his business moving into an agency model
for eBook pricing.
Dean, Where would you put fantasy and science fiction, your low side or high side
for ebook pricing?
Sargent states that Macmillan offered Amazon a revised business model
for ebook pricing.
I think that confirms what many authors have suspected: $ 2.99 - $ 4.99 is the «sweet spot»
for ebook pricing.
Your curve demonstrates optimal profit points
for ebook pricing, but the goal of a publishing house is to maximize TOTAL profits.
For ebooks priced outside a narrow $ 7 window ($ 2.99 - 9.99) Amazon only pays 35 % royalties to Apple's 70 %.
For eBooks priced outside that range (below $ 2.99 or above $ 9.99), you will receive a reduced royalty (approximately 30 % of list price)
As authors and publishers alike experiment with the sweet spot
for ebook prices, promotional pricing can serve as a useful tool in driving book discovery.
I don't know why anyone in their right mind would rather sell an ebook for $ 19.99 instead of $ 9.99, because Amazon offers twice the royalty amount
for ebooks priced between 2.99 and 9.99, and lowers that royalty
for ebooks priced beneath and above that range.
Usually I have wait until the paperback version comes out in order
for the ebook price to drop to a more reasonable level.
«Other highlights include: an increase in the royalty rate (65 %)
for eBooks priced $ 10 and above on all copies sold, and the ability for authors to set eBook pre-orders 12 months in advance.
Which means that
for any ebook priced over $ 9.99, the publisher will receive 35 % of the sales price.
And
for an ebook priced around $ 9.99, Kagi's slice drops to around 15 %.
Compare this to a net royalty of just $ 1.39
for an ebook priced at $ 1.99.
[4] This $ 0.15 / MB fee applies only if you're using the Kindle Direct Publishing 70 % royalty rate, which you can choose
for ebooks priced between $ 2.99 and $ 9.99.
Also, what does this mean for Amazon's hideously over-priced file download fees
for ebooks priced between $ 2.99 and $ 9.99?
They're also offering better royalties for books at higher price points:
for ebooks priced from $ 10 to $ 199.99, the royalty is 65 %, up from 40 % previously.
For ebooks priced higher than 4.99, it better be really good (and long) or I won't buy it.
For eBooks priced from $ 0.99 to $ 2.98, and eBooks priced at $ 10.00 or more, Amazon pays 35 % in royalties on all products sold.
For eBooks priced between $ 2.99 and $ 9.99, Amazon pays royalties -LSB-...]
Apple has settled out of court with the 33 US states and territories that had been seeking up to $ 840m in damages
for its ebook price - fixing shenanigans.
However, the sales might actually decrease
for an ebook priced at $ 12.99 when it is priced at $ 9.99 and the lower price point could lead to further downward pressure on prices (i.e., lead to lower long - term sales volume and lower profits in the long run).
There is some protection
for ebook prices under agency agreements, however: «The aggregate value of the price discounts or promotions offered by any retailer should not exceed the aggregate amount equal to the total commissions the publisher pays to that retailer over a 12 - month period in connection with the sale of its ebooks to consumers.»
Amazon's strategic decision to lose money or only break even on such a significant part of its ebook sales was based on its belief that the overall «sweet spot»
for ebook prices topped out at $ 9.99.
You claim publishers would make up
for ebook price caps at the expense of the midlisters or new authors, but I've personally already seen plenty of unknown authors with ebooks priced quite high, which I would argue hurt both their immediate sales and their career trajectory.
By only paying 35 % royalties
for ebooks priced outside the $ 2.99 - 9.99 range, Amazon forces up the price of inexpensive ebooks (those that would cost less that $ 2.99) and roughly doubles the price of schools textbooks whose limited sales mean they must be priced over $ 9.99.
In his article «Kindle's Serial Killer,» writer Mike Cane viewpoint is that «Bezos has just lowered the floor
for eBook prices again.»
Apple Fined $ 450 Million
for eBook Price Fixing Apple launched its iBooks -LSB-...]
There's also the fact that Amazon's royalty rate is 35 %
for ebooks priced below $ 2.99, while they offer 70 %
for ebooks priced between $ 2.99 and $ 9.99.
Additionally, authors who discount less than $ 2.99 will still be able to get the 70 % royalty option (which is usually only available
for eBooks priced between $ 2.99 — $ 9.99 inclusive).
It pays 70 % only
for ebooks priced between $ 2.99 and $ 9.99.
Not exact matches
Imagine you're selling an
ebook rather than offering it
for free, and it's currently 50 % off the regular
price.
The giant retailer didn't discuss its
ebook pricing strategy but is known
for discounting.
Normally, retailers get to decide how much they sell books
for, but the publishers were down with the plan because they were worried about Amazon's growing power and the company's penchant
for selling
ebooks at low
prices.
Another tech titan that has borrowed this
pricing logic is Amazon, which offers many 99 - cent
ebooks for its Kindle reader.
Amazon Kindle Paperwhite 6 ″
eBook Reader ($ 89.99 at Amazon)-- It's less than the «list
price»
for this eReader, but the deal's really no better than what you can find regularly on Amazon (and other retailers).
Title: Guerrilla Marketing to Heal the World: Combining Principles and Profit to Create the World We Want Authors: Jay Conrad Levinson (1933 — 2013), Shel Horowitz Contributing writers: Cynthia Kersey (Unstoppable), Frances Moore Lappé (Diet
for a Small Planet), Ken McArthur (The Impact Factor), Yanik Silver (Evolved Enterprise) Publisher: Morgan James Pub date: April 19, 2016 •
Price: $ 24.95 ISBN: 978 -1-63047-658-8 (paperback); 978 -1-63047-659-5 (
eBook)
The
ebook will be
priced under $ 10 so that it should be affordable
for everybody to purchase.
For example, you can receive notification emails when a lead takes a specific action, such as downloading a certain
eBook, or visiting your
pricing page.
The normal
price for this
eBook is $ 9.99, but this week only, I am offering it as a free download at Amazon.
This book is an
eBook only, and it usually sells
for $ 3.99, but I saw yesterday that they slashed the
price to $ 0.99.
I wish that Logos would become competitive here and sell their digital books
for significantly less than the paperback books, and maybe even do some sort of
price matching with Amazon Kindle
eBooks.
Whether travelers use print guidebooks,
ebooks, mobile apps, or Fodors.com, Fodor's provides highly curated advice on how to travel smarter, including the best arts and culture offerings, where to eat and stay at every
price point, and tips and strategies
for an authentic and immersive experience.
As an introductory special, we are offering a reduced
price for our new
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You will receive an
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for 8 ways to save up to save at least 50 % off retail
prices.
For 5 days only, 27 prominent Healthy Living authors have joined together to bundle 34 of their most popular eBooks, valued at just over $ 300, for the incredibly low price of $
For 5 days only, 27 prominent Healthy Living authors have joined together to bundle 34 of their most popular
eBooks, valued at just over $ 300,
for the incredibly low price of $
for the incredibly low
price of $ 29.
But the main thing is that the
price for an
ebook wouldn't be significantly less, since almost all of the
price is due to the extortionate copyright fees the publisher had to pay to the journals
for permission to reprint.
In fact, Real Food, Really Fast has been selected as a featured
ebook until May 23rd on Amazon.com which means you can snap up a digital copy
for the fire sale
price of just $ 1.99.