The U.S. tech
giant notified suppliers that it had decided to cut the first - quarter production target to around 20 million units, in light of slower - than - expected sales in the year - end
holiday shopping season in key
markets such as Europe, the U.S. and China.
With 72 percent of retailers ranking it as the most effective social media platform and 88 percent planning to invest
marketing spend into the social media
giant, Facebook proves it's the place to be for brands that want to get the most bang for their social buck during the
holidays.