Rabbat said he considers
tools like
GIF Brewery as a «photoshop for
GIFs,» which makes sense for power
creators while Gfycat looks to build
tools to create short - form video and content that's approachable on any platform.
In a way, Universe feels less in the vein of services like Wix or Squarespace and more like other web - based
tools that have been built to make other small things on the web that might go viral, like
GIF creators or the now - defunct Checkthis (from the same people who then created Frontback).