Newzoo recently performed the second wave of its annual
Gamer Consumer Insights research in 11 countries, covering Southeast Asian, Australian, and Latin American consumers.
Recently, Newzoo's
Gamer Consumer Insights subscribers have been enjoying access to fresh data and insights from our latest round of consumer research.
Not exact matches
«It required us to dive deep into
consumers insights and got us to uncover some of the reasons why people
game and how to make gaming compelling.»
CONSUMER INSIGHTS Zooming in on mobile
gamers, 49 % are women, with women aged between 21 - 50 accounting for 31 % of all mobile
gamers.
CONSUMER INSIGHTS Zooming in on mobile
gamers, 52 % are men, with men aged between 21 - 35 accounting for 18 % of mobile
gamers.
CONSUMER INSIGHTS Zooming in on console players, 63 % are male with men aged between 21 - 35 accounting for 30 % of all console
gamers.
CONSUMER INSIGHTS Zooming in on mobile
gamers, 44 % are female, with women aged between 21 - 35 accounting for 20 % of the whole group.
CONSUMER INSIGHTS Taking a closer look at PC / laptop
gamers, 60 % are male, with men aged between 21 - 35 accounting for 27 % of the group.
CONSUMER INSIGHTS Zooming in on mobile players, 47 % are women with women aged between 21 - 35 accounting for 17 % of all mobile
gamers.
CONSUMER INSIGHTS Taking a closer look at PC / laptop
gamers, 41 % are women, with women aged between 21 - 35 accounting for 13 % of these
gamers.
A study from
Insights Meta has uncovered a notable relationship
consumers have between free - to - play (F2P) and pay - to - play (P2P)
games — the audience of the F2P market isn't that different than the traditional P2P market.
Our
Game Franchise
Consumer Insights look at player behavior and preferences across the US, UK, Germany, and France, with specific focus on the franchise as a whole and the individual
games based on this IP.
Subscribe to our
Game Franchise
Consumer Insights for in - depth profiling of 100 franchises and their players.