Like most high - level
German auto executives, Piech is an engineer by training.
Not exact matches
Ad Age's E.J. Schultz reports that Volkswagen Group «launched a global creative agency review for its namesake brand as
executives at the
German auto giant look to centralize marketing control and improve VW's image in wake of the 2015 emissions scandal.»
Numerous
executives have since departed the beleaguered
German automaker, and now the brand's famous «Das
Auto» motto is on the chopping block.