Getting shelved in a bookstore used to be my ultimate fantasy.
Not exact matches
And this chokehold not only affects the inventory you find on Christian
bookstore shelves, but which books are contracted by publishers, what content
gets edited
in the writing and editing process, and the degree of freedom authors feel they have to speak on their own blogs and platforms.
The latter can
get you into
bookstores but the downside is you have to pay to use them and you aren't guaranteed
shelf space
in those stores.
They won't —
bookstores have limited
shelf space and use it for proven books that are selling, have famous authors or a big marketing budget (and again, whatever doesn't
get sold
gets refunded and trashed...
in a stupid, world killing publishing system that needs to change).
If your book doesn't sell
in the first four months of
bookstore life, it
gets remaindered, and disappears from
bookstore shelves.
IngramSpark is the go - to distributor for Indies and small publishing houses because, unlike CreateSpace, it is not
in direct competition with the
bookstores and libraries that order through them, which increases the likelihood of
getting a physical book onto store
shelves.
My imagination started
getting the best of me as I pictured my 18 year old son working
in a
bookstore as a summer job with the same screw driver and hopeless look as the customer either left or picked up a printed book off the
shelf somewhere else
in the store.
If you're approaching a
bookstore to
get your book onto a
shelf, what are the do's and don'ts for an author
in that arena?
What many aspiring authors don't know is that (1) the
shelf - life of new books
in brick and mortar
bookstores is 2 - 6 weeks; (2) traditional authors
get 8 - 15 % royalties vs. 70 % royalties for those self - published; (3) almost 30 % of hardcover and paperbacks end up
in landfills; (4) the timeframe between book contract to actual publication at traditional houses is 18 - 24 months; and (5) agents are rarely interested
in authors who only have one book up their sleeves.
This means if
getting your title stocked on
bookstore shelves is part of your marketing plan, Booksellers Return Program is an essential element to earning
shelf space and / or
in - store book signings.
They no longer have to run their works past hordes of agents, editors, and marketing teams
in order to
get into print — only to worry then about how clerks will position and place their works on
bookstore shelves, and for how long.
I worked
in a
bookstore, which meant
getting to
shelve my books there, talk to readers and hopeful writers, and when I met teachers offer to come speak to their classrooms.
This is likely to reduce the demand from readers
in the
bookstore, and make it harder to
get shelf space
in physical stores.
I needn't remind those
in traditional publishing about the agonizingly slow process of contracting for a book, developing the manuscript, seeing it through the editorial and design and manufacturing processes,
getting it into the stores with adequate publicity — and finally trying to move it off the
bookstore shelves.
What most authors discovered, however, is that without access to
bookstore shelves, or a reliable way to
get in front of readers (these were the early days of the Internet — no social media and very little
in the way of popular blogging), you were pretty much wasting your time.
As the first self - publishing house to offer a bookseller service, the first to guarantee
shelf space
in award - winning
bookstores, and the first to provide access to new digital and e-lending platforms, New Generation is the place for writers looking to
get independently published.
... The requirements to deliver on the promise «to put books on
shelves» included the capital to invest and specialized knowledge to turn a manuscript into inventory, a physical plant to manage the warehousing and shipping of those books, and a network of relationships with the owners of the
shelves (
in the
bookstores) to
get the right to put your books on those
shelves.
However, your cookbook
gets a lot of support
in return: you'll work with a top editor who will champion your book; they'll cover your costs of development, marketing and distribution; access to reviewers, prize consideration and literary outlets; and your book will be available on the
shelves of
bookstores.
They advertise, they
get their books onto prominent
shelves in bookstores and libraries nationwide, they have a system that
gets many of their books reviewed
in magazines and newspapers with wide circulation or websites with the most hits — they have coverage
in all sorts of ways.
Outfits like iUniverse, Xlibris, and AuthorHouse (which have merged and been consolidated under AuthorSolutions) offered a range of packages to help authors
get their books
in print, though most books never sat on a
bookstore shelf and sold a few dozen copies at best.
Smart marketing to
get a
bookstore to put physical copies
in a physical store is lacking, but due to shrinking
shelf space, it's unlikely a traditional publisher will
get you
in for very long either.
If your objective is to gain recognition by lining the
shelves of brick - and - mortar
bookstores in shopping plazas across the country — and you've
got the wherewithal to pitch multiple agents on a blockbuster topic with mass appeal — then a trade publishing house might suit you.
Now granted, I've been working at an indie
bookstore for twenty years so I do have an advantage
in getting my books on local store
shelves but it's not hard for everyone else to do it too.