Sentences with phrase «global loyalty consumer»
Bruce Lahood, vice president, Global Loyalty Consumer Marketing, IHG.
http://www.businesstravelerusa.com/ Not exact matches
That's essentially what many consumers do since Americans earn approximately $ 48 billion in rewards points and miles each year through customer loyalty programs, yet about one - third of that amount — or $ 16 billion — goes unredeemed each year, according to a study by loyalty marketing information company Colloquy and global commerce firm Swift Exchange.
This major growth in the region is driven by consumer preference for the company's global brands as can be seen by the doubling of membership in Marriott Rewards — Marriott International's award - winning loyalty programme - in Asia last year.
The HUAWEI Mate 8 continues HUAWEI's track record of delivering high - end devices that reflect global consumer demand and inspire loyalty in their users.
Given the nature of an increasingly global marketplace, competition for consumer loyalty is stronger than ever.
SUMMARY PROFILE A senior marketing professional with significant global experience in consumer package goods, financial services, and beverages, specifically: * Marketing (communications, PR) * Brand loyalty surveys * Strategic planning * Concept testing * Direct marketing * Segmentation surveys * Advertising research * New product optimization research * Market research * Competitive analysis * Tracking studies * Qualitati...