Within this new role for Easyfairs and reporting to
Global Brand Director Paul MacDonald, Brooks» remit will have three key focuses: research and find new territories for the company's existing event brands; identify opportunities for the launch of new brands within the packaging sector; and to develop the content strategy for the group's growing packaging portfolio.
«The industry has changed hugely in the six years I've been here,» said
Paul Halpenny,
global director of supply at Hostelworld, who spent the majority of his career at mainstream hotel
brands such as Sheraton.