It's taken four years of secret scientific research to investigate the science of
hair from root to tip, looking at 1010 miles of real human
hair, and # 50 million in development to
bring us a
hair dryer that is said to have a motor that is eight times faster than other
hair dryers and half the weight * They
tested the product on different
hair types and built
test rigs which mechanically simulate
hair drying techniques — which can differ around the world.