Those authors would have no reason to go the self - published route because
the Harlequin brand is what will get their story into the hands of the most readers.
We hope to discover new authors through this service and welcome them into
the Harlequin brand family proper.
Horizons is a separate imprint with
no Harlequin branding.
Horizons books will not have
Harlequin branding.
Not exact matches
At present, sponsors for the Women of the Vine Global Symposium include Founding Sponsor, Southern Wine & Spirits of America, Inc.; Diamond Sponsors: Bronco Wine Company, CF Napa
Brand Design, Constellation
Brands, E. & J. Gallo Winery, Glazer's, Moët Hennessy USA, Ste. Michelle Wine Estates, The SOMM Journal, The Tasting Panel Magazine; Platinum Sponsors: Beam Suntory, Palm Bay International, Treasury Wine Estates, Vintages by
Harlequin, Vintage Wine Estates; Gold Sponsors: Bacardi, Banfi, Boisset Collection, Charmer Sunbelt Group, Deutsch Family Wine & Spirits, Fetzer, FIJI Water, Global Wine Cellars, J. Lohr Vineyards & Wines, JUSTIN Vineyards & Winery, Landmark Vineyards, Pernod Ricard USA, Republic National Distributing Company, Rodney Strong Vineyards, Trinchero Family Estates, Wente Vineyards, WineShop At Home, Young's Market Company, among others.
Which, frankly, I would be surprised if people go looking for a publisher first, then scroll down to see what they're offering — unless that publisher is already
branded (like
Harlequin).
So even though they're taking pains to call themselves «
Harlequin Horizons,» they're saying the book itself won't have the important
Harlequin name or
brand.
Aware of the
brand loyalty to genre - specific publishers like Orbit, Tor, and
Harlequin, we're going to replicate that in - house.
We also want our current authors to know that the books self - published through
Harlequin Horizons will NOT be
branded Harlequin, nor will they be distributed by
Harlequin or appear in stores next to your books.
Even after
Harlequin and its imprints were acquired by HarperCollins, the
brand remained known for a certain genre of book.
Silhouette still has independent name recognition (as does Mills & Boon), but most of the other imprints are
branded as
Harlequins.
Not least was the assertion, which I think
Harlequin believed, that the «
Harlequin Horizons»
brand would be author - facing only — something that any halfway decent trademark lawyer should have looked at and said, «AHEM.
Third,
Harlequin has given its name — its
brand — to the venue, which makes it seem that
Harlequin itself will be an active partner in this venue, when it's not.
This isn't about the
Harlequin editors, authors, marketers, copyeditors, designers, proofreaders, or anyone else whose job is to help produce
Harlequin -
branded novels or novellas.
Harlequin's chief executive, Craig Swinwood, said that the publisher would remain based in Toronto, and that it would continue to operate as a «distinct and successful
brand» within HarperCollins.
If I'm doing my book through
Harlequin Horizons (or whatever its new name is going to be), it's them -
branded, not me -
branded.
Second, after decades in which the industry told published writers that the pay - you - later model was the one true way to define success, a publisher with the recognizable and respected
brand name of
Harlequin changed its tune when it realized this industry propaganda was getting in the way of profits.
«
Harlequin has built one of the largest and most widely recognized consumer
brands in publishing with a highly focused publishing program for women,» said Brian Murray, President and CEO of HarperCollins.
Harlequin will extend its iconic series
brand with
Harlequin - E, a digital first series program that allows writers the chance to turn out - of - the - box ideas that don't fit into existing series romance lines into ebooks.
Historically, the name
Harlequin has been so closely tied to romance publishing that it's almost like «kleenex» or «coke»: the
brand is virtually synonymous with the product in the minds of the public.
They set up an ebook line with editors, experienced
harlequin staff and don't link it to the
brand.
I think it will hurt the publisher
brand when anyone who wants to can say they are a
Harlequin author.
BookExpo America 2009: When to Give It Away Peter Balis, director of online sales at Wiley, and Brent Lewis, v - p for digital and Internet at
Harlequin, shed light on how their companies have given away content as a way of generating revenue and increasing visibility for their
brands.
HH =
Harlequin Historicals (one of the traditional category
Harlequin lines — this is a new medallion logo they have added to front cover in recent months) Hh =
Harlequin Horizons (the vanity / subsidy press recently launched) How they can legitimately think there won't be
brand dilution is beyond me, when the biggest difference between these two
brands is whether or not a letter is capitalized?
Having the right publisher can help, as some imprints have
brands that readers recognize (such as the various
Harlequin series).