Sentences with phrase «hedera helix»

And Helix Sleep aims to be competitive on price with companies like Casper.

-- Adam Tishman, CEO of Helix, a direct - to - consumer sleep brand that uses personalization technology to individually design and custom build mattresses based on customer preferences

Helix's founders think Casper has resonated so much with consumers because of how frustrating and opaque the mattress - buying process is.

Helix Sleep doesn't do that.

Helix Sleep charges $ 800 for a full and $ 900 for a queen — with a $ 100 charge if you want to split the bed into different styles.

«People who sleep differently actually do need different beds,» says Helix Sleep cofounder Kristian von Rickenbach.

They founded Helix Sleep, a startup publicly launching today, that constructs custom mattresses based on a series of criteria you input into an online questionnaire.

Of course, Helix Sleep isn't the only startup taking aim at the mattress industry.

Helix, though, wants to customize its mattresses to each person's needs because it claims that is actually the best way to avoid a misaligned spine, which is a common problem that results from sleeping on an inadequate mattress.

Similar to its competitors, the Helix also ships rolled up in a box and expands when you pull it out into the air.

Tishman claims Helix solves the one - size - fits - all dilemma by customizing a new mattress for each buyer.

Expect to pay a little bit more for a Helix mattress, though.

And those single - serving mattresses just don't work for everybody, Adam Tishman, a co-founder of the online mattress start - up Helix Sleep, told Tech Insider.

We've also taken a deeper dive into some of the more unique ones, like the Helix Pillow that always stays cool to the touch and has adjustable layers, or PangeaBed's copper - infused iteration that's springy and more sanitary than other pillows.

Among the names that Marchica came closest to selecting were Triple Helix (a play on the structure of DNA) and Stratamedica (connoting layers of medical information), but both of those had potential trademark - infringement issues.

«You're granting us the rights to share information, but fundamentally you own your data,» Elissa Levin, Helix's director of policy, told Business Insider.

Helix alludes to retaining data for regulatory purposes in its privacy section, however.

Helix also stores your spit sample.

The Helix Sleep Adjustable Pillows come with inserts to achieve your desired firmness or softness.

Doing that would cut off the flow of data to Helix's partners, Levin said.

I've tried ancestry tests from from 23andMe, Ancestry, and National Geographic (a test run through the Helix DNA test platform), so I checked in with all of them to see how they stack up in terms of privacy.

Helix does not currently have research partnerships.

Helix is trying to be like the «app store» for genetics, allowing you to submit your spit to them once, then use the sample for multiple tests based on what type of analysis interests you.

Helix leaves the genetic information de-identified, and it's up to the partners to recombine the analysis with the person who submitted a sample.

Helix does the sequencing in its own lab, then sends some of that information to its test partners, such as National Geographic.

The Helix pillow has enough layers to be suitable for «side sleepers with broad shoulders,» so the majority of buyers will probably want to adjust to meet their own size and sleep style.

I was — and still am — extremely surprised by how well Helix's Cool Pillow works.

If you sleep hot and have been looking for great purchases to add to your sleeping space to improve your sleep by actually making you noticeably cooler, I highly recommend giving Helix Cool Pillow a look.

Inanimate objects joining the mix include a lab coat, hiking boot, ballet flat, softball, lacrosse stick, stick of dynamite, test tube, DNA helix, pirate flag and more.

A couple of weeks ago I read about the pillow online, which claimed to be so cool thanks to a knit fabric that has a higher heat transfer than most materials (ultra-cool knit polyethylene), and asked Helix if they could send us a pillow to try out in person.

In terms of cost, the Helix Cool Pillow still comes at a competitive price compared to other popular mattress and bedding startups.

The Helix Cool Pillow, in the same pile, would feel like it had been sitting on my drafty windowsill the whole day when I got home.

My PangeaBed pillow ($ 125)(infused with copper for better heat transfer, too) is noticeably cooler than most, and one of my all - time favorites thanks to its unparalleled bounce and antimicrobial benefits, but it doesn't come within a swinging distance of the Helix Cool Pillow in terms of temperature control.

Some of the miniature drones that don't require registration include the TSQ Heli Max and the Air Hogs Helix X4 Stunt, according to an Federal Aviation Administration document on drone weight guidance.

Right now, Helix Sleep is offering a $ 100 discount when you buy a mattress and one other item (mattress protector or bed foundation).

Helix offers excellent customization options straight from its website, so you can get the mattress that's perfect for you.

Helix has been getting great reviews from experts and buyers alike.

You can either opt for different customizations on each side, or Helix can take the results for you and your partner to find a happy medium of the two.

HELIX GETS $ 200 MILLION IN FUNDING AS IT AIMS TO GROW ITS MARKETPLACE: Helix, the California - based consumer genetics startup, raised $ 200 million to expand its DNA marketplace, according to TechCrunch.

What's special about Helix's mattress, however, is that you can get it customized to suit your needs.

Mattress startup Helix ships its beds in a box, too.

If you decide you're interested in buying a Helix mattress, you can head to the Helix Sleep website, where you'll complete a short survey.

Helix differentiates itself from most consumer genetic firms because it doesn't develop actual tests, rather, the firm developed a marketplace for companies to sell their services on.

According to Sleep Like The Dead, the Helix mattress is extremely comfortable, but on top of that it's ultra-quiet and the company offers a 100 - day no - fee return policy.

The Helix mattress isn't too expensive, either.

Helix has reported early success — 20 % of its customers who bought one product ended up buying a second.

He found it very easy to design his ideal mattress using Helix's personalized sleep quiz, and the end result was a mattress designed for his needs.

Before getting into the mattress hustle, and before getting their MBA, the Helix Sleep boys all worked in corporate America at the likes of Goldman Sachs and Google.

The latest contender in the industry's pillow fight is New York City - based Helix Sleep, an online mattress company that officially launched today.

Helix customers take a quiz, answering questions about their body structure, sleeping routines and mattress preferences.