His idol is Fonzi from «Happy Days» (
hence his nickname), who colors his performances as the cool, unflappable lead with the shades and the
biggest gun.
«Using Facebook words and likes, I can tell a lot about your political orientation, and
hence show you an ad you're likely to respond to (what's your
biggest concern:
guns, gays, greens),» Lyle Ungar, a University of Pennsylvania professor who researches the psychology of social media use, writes in an email.