The promotion is designed to generate consideration and engagement among the primary Tecate ® consumer,
Hispanic beer drinkers.
Not exact matches
For
beer drinkers and soccer, the promotion in
Hispanic accounts will capitalize on the World Cup from a Mexican angle by leveraging the green uniforms worn by the Mexican team Chivas.
Cowen and Company called shares of Constellation Brands «volatile» heading into Election Day with concerns of a Donald Trump presidency hurting brands such as Modelo, which counts 60 percent of its
beers drinkers as
Hispanic as well as a third of Corona
drinkers.