Not exact matches
This
halo car should help revive the reputation of the entire Civic lineup, which took a big hit from critics when
Honda introduced the conservative ninth - generation Civic.
When a mainstream company like Nissan or Ford or
Honda decides to build a
halo car, they throw everything they've got at it.
The successor to
Honda's «90s performance
halo car, the celebrated NSX, may see the light of day after all.
As the crucial
halo car for
Honda's premium brand, the mid-engine Acura NSX will combine the magic of the original, aluminum - bodied NSX sports
car with the technology of a hybrid whose electric motors power the front wheels and provide for torque vectoring, as well.
The main driving force behind the project, according to the Aussie outlet, is the demand from North American
Honda dealers, who won't have a sexy Acura NSX
halo car to place in their showrooms.
While its newest hybrid — the CR - Z sports coupe — looks set to crank the fun up somewhat,
Honda's
halo car will be sorely missed, especially with the 5 - litre V10 engine it was due to sport.
However,
Honda wanted a «
halo»
car, an affordable new vehicle that would showcase its other hybrid offerings and bring traffic to showrooms.
We understand the business case may be tough, especially when the CTR's hatchback bodystyle isn't sold in America at all, but we think
Honda's North American showrooms could use a bit more performance edge, and an affordable
halo car like the Type R could do just that.
Obviously, the Insight vs. Prius comparison isn't very satisfying from a more objective perspective, with
Honda's hybrid being a small aluminum two - seater and Toyota's hybrid being a mid-size «family»
car, but PR and marketing are rarely based on objective standards, so it is not so surprising to learn that
Honda is finding that the «
halo» effect of having the fuel economy leader is worth keeping in production a
car that sells about 2,000 units per year.