-- book clubs — book signings — swag (bookmarks, pens, postcards, etc)-- guest blog guest blog guest blog (and not only about your book and
how wonderful your toenails are)-- interviews (give and do for others)-- don't argue with reviewers (from The Author CEO Naomi Blackburn)--
giveaways, promotions, etc. — email newsletter (aka, email marketing)-- Give back, for fuck's sake.