HubSpot says content marketing is a part of a much bigger concept called inbound marketing, which includes lead nurturing.
Not exact matches
In a recent
HubSpot report, we found a staggering 56 % of survey respondents
said they were doing
content marketing without a plan.
But let's
say leads that find
HubSpot via search terms related to SEO and download
content about SEO convert at an extremely high rate — that'd be an excellent topic to select for a blog bundle offer!
CS: To
say that
content plays a meaningful role in
HubSpot's branding and marketing efforts would be an understatement.