Sentences with phrase «ice bucket challenge into»

Not exact matches

When consumers donated $ 100 million for research into amyotrophic lateral sclerosis during this summer's Ice Bucket challenge, Facebook's auto - play video ads were a key factor.

The Ice Bucket Challenge also taps into one of the key pieces of wisdom regarding content for social media: not only does it need to be «quality» in the sense of being meaningful and something people connect with, it also needs to be content people will be want to be seen engaging with publicly.

A prime example of the value of «social contagion» effects is illustrated by the 2014 ALS Ice Bucket Challenge, which went into history as one of the largest and most successful online viral social causes.