If building your author brand is your ultimate goals, then interviews will serve you well, but know they won't sell many books.
Not exact matches
Renowned
author Bright has
built her personal
brand around being the epitome of single womanhood - but when a fortune teller predicts doom
if she doesn't fix unresolved issues with her past lovers, Bright must revisit her relationship with 5 of her exes.
Now,
if you've been paying attention to marketing, you're aware of how an
author should find their target audience, craft a positioning statement,
build a
brand, etc..
You won't
build an effective
author brand if your Facebook page is «HorrorWriter666» and your website is named «myadventuresinwriting.com.»
If done right, a powerful
brand will
build your reputation as an
author and assure your marketing success.
Now,
if you're going through a dry spell as a writer, or
if you're such a successful
author that you can afford to take time off from writing in between book promotion campaigns, then you might well have the time that
building your
brand, and expanding your name recognition, on Twitter takes.
Reports have come in that 60 percent of Snapchat users are under the age of 24, so
if you're a Young Adult
author or Middle Grade
author especially, this app might be an incredible marketing tool for raising awareness about your books as well as to gain readers and
build your
author brand.
Writing reviews and interviewing
authors is great
if that's your business, but
if you want to sell books, you need to understand who your audience is (before you do anything else) and then create content that they actually want, and helps
build your
brand identity as an
author of [whatever genre].
If you do your homework and lay the foundation necessary to
build a strong
author brand, you will set yourself up for professional success.
Almost anyone can self - publish a book, but the difference between creating a potential book (one that can be ordered
if anyone ever hears about it) and creating an actual book (one that people are actually reading) is knowing what to do after your plans for publication are in place... and while your topic is still hot, and you're still interested in using your book as a vehicle for
building brand, increasing your credibility, making money, or fulfilling your life - long dream of being a real
author.
Another good post to check out
if you haven't already is Discover and
Build Your
Author Brand.
If you are serious about selling books at all,
building your
author brand and making money doing what you love, then you need a platform that's working for you.
If you're
building a professional
author brand, a loyal following and selling books, look the part and give people a reason to take you seriously!
If you're starting from zero and haven't
built an
author brand or online presence, it's your first step in the marketing process.
If you're really interested in
building your book and
author brand's search value, you need to learn about them and there is already a wealth of information from experts out there.
If you're thinking about self - publishing, or you want to know how to best
build your
author brand and market your work in the digital age (because the publisher isn't going to do much), this could be the weekend your writing career takes a huge step forward.
If your story strikes the desired emotional response from readers, you're on your way to
building a powerful and influential
author brand.
If you've been working hard to create an effective marketing and promotion campaign, then you've no doubt spent a meaningful amount of time on the essential elements an
author must have to
build a strong reputation: quality writing, great
branding, networking, social media presence,
author website, promotional items (like mailers, writing conference goodies, and other materials), and more!
PR can be great for
building your
author brand and there are ways to get PR without spending money...
IF you can tell a good enough story.
Not only does this grab your readers» attention, but it can also help
build your
author brand;
if you integrate your distinct visual style into all of your book covers, it will make it easier for your readers and the world at large to recognize your work.
Regarding
building your
author brand, try to look into the future a few years, and see
if the
branding you'd like to do now will hold up over time.