Join Lee Odden to learn from his experience working with brands big and small to develop efficient and effective formulas for
influencer content success.
Live Person:
Influencer Content LivePerson provides online engagement and service solutions such as chat, voice and targeted content for B2C and B2B companies.
Evergreen
influencer content can continue to be a marketing asset for many months or years to come.
Knowing how your buyers discover, consume and act on content can help you develop
an influencer content program that's accountable to attract, engage and convert — across the customer lifecycle.
Cision:
Influencer Content As the PR industry has been changing in recent years, Cision saw the opportunity to partner with an influencer to co-create content that benefited both parties.
It is clear that
influencer content marketing programs can get great results.
This post includes many of
the influencer content best practices we use for our own influencer content projects at TopRank Marketing.
Challenge solved: Google actually likes
influencer content.
For an organic
influencer content campaign, achieving a 50 % share rate amongst influencers is impressive.
We have implemented
influencer content campaigns where influencers have contributed anywhere from 20 % to 80 % of the content for the entire campaign.
This is a powerful combination for triggering social network algorithms to prioritize
influencer content in the feed.
That's why when properly executed,
influencer content can be leveraged for both organic and paid promotions.
Beyond
influencer content being useful, there's the practice of making content worth linking to.
Parker says bigger brands are more likely to behave responsibly and make sure this kind of advertising is clearly flagged, while brands in some other areas — such as slimming food and supplements, and smaller fashion brands — are less likely to flag paid - for
influencer content.
The expectation for
influencer content marketing has evolved, which means consumers have higher expectations and the influencers themselves are more particular about who they partner with.
Not only do we understand the questions, but we have delivered many of the answers in over 40 posts on the topic including B2B influencer marketing strategy, technology, influencer research and recruiting,
influencer content collaboration, integration with SEO and social,
influencer content promotion and performance measurement.
Not exact matches
Influencers create compelling
content that appears to be organic in many cases.
I haven't seen that so far, but we respect the work of
influencers more and more, because we see the impact [on engagement metrics] when an
influencer shares our
content.»
We need to shift our approach from the old - school «outreach» model to an «in - reach» model, which actively cultivates and incorporates the thoughts of
influencers and stakeholders in every facet of business, from product development to
content co-creation to crisis communications.
And what tools and solutions are proving effective, particularly when it comes to working with bloggers,
influencers,
content creators, and media?
I can also capture the * attention * of other
influencers on Twitter by sharing their
content with a well crafted tweet.
(YouTube
influencers usually command the heftier fees, since their following tends to be more engaged than those of
content creators on Instagram, Snap, or Facebook.)
This is perhaps why
influencers are so good at creating authentic
content about the brand they promote.
With award - winning
content creators and
influencers, we are connecting and growing a community of entrepreneurs via radio, TV, podcast and social media.
By allowing these
influencers to share inspirational
content, Lowe's was able to tap into a new audience.
This authenticity keeps an audience engaged even when it comes to promotional
content created by
influencers.
Babbly enables you to amplify your audience by sharing
content through its own community of users and
influencers.
In 2014, the two wanted to leverage their Instagram and Vine savvy to represent
content creators — those now known as
influencers.
With one click, these
influencers can share the
content with their friends across their selected social networks.
Relevance is important and so is overall reach, so one of the metrics I use as my yard stick for top digital marketing experts is Retweets, as measured by awesome
influencer and
content discovery tool BuzzSumo.
The best way to use BuzzSumo though is to find potential
influencers to help spread the word about your
content.
Chief
content strategist at Edelman, LinkedIn
influencer, and a consistent curator of deep insights.
Also recommended by Gilette: Keyhole for social media monitoring, SharedCount to track the total number of shares any given URL receives, and BuzzSumo to find out what
content will work best for your organization and which
influencers you should partner with to promote your
content,
Influencer marketing is the next big thing, and graphics tend to be very easy to digest, compelling
content.
A longtime journalist turned digital
influencer, Amy has a highly active feed containing a wealth of useful information at the cross-section of
content, tech, and digital marketing.
And not just from a
content perspective, but even from a partnership or
influencer perspective.
Google believes that by tagging you and your
content, it will be able to learn whether you are an expert and
influencer in your field.
In your own
content strategy, do what you can to include these
influencers in your work.
You need to know who your customer is, what kind of
content they enjoy consuming and where they view that
content before you even think about reaching out to
influencers.
Here's a template you can use to let
influencers know you wrote about them, and to politely request that they share the
content with their networks.
Content and messaging created by
influencers isn't yet held to that lever of scrutiny and is seen as more organic, even when #ad #sponsored is included.
Do you see this person's
content shared by other trusted resources or cited in another reputable
influencer's
content?
Audiences can trust this
influencer because she's proven that she won't abandon them after pushing a piece of
content live; she interacts with her audience, positions herself as a resource, and actively helps others in her network.
These
influencers find out your
content includes themes they like, and they're typically quite happy to share it with their own followers.
When you, as a
content provider, sign up with Quuu Promote, your
content lands among those suggestions (assuming it's relevant to the
influencer's audience and interests).
A common way to build a relationship with a potential
influencer is by asking them to contribute to your
content.
Influencer outreach is critical for any
content marketing campaign, because
influencers expose your brand to a larger audience, and because your audience values endorsements from third parties — often more than they value your word alone.
From having an
influencer create
content to getting your website mobile - ready, there's lots to do if you want to improve your search engine optimization in the New Year.
Define your target customer's
influencers and make them an integral part of your
content strategy.
A true
influencer doesn't just put something out there and see what happens; she interacts with her audience and finds ways to use that
content to build authentic connections.