A study by Nanigans, a Facebook marketing partner, found that while
Instagram ads cost less for impressions and clicks, Facebook ads have higher click - through rate.
Not exact matches
In the case of political
ads on Facebook, Twitter, Google, and
Instagram, which Facebook owns, it's similar: Low -
cost political speech is a benefit the internet offers that companies and users enjoy.
Many items on the plan will focus on low
cost ways to get the word out about your book, however, authors are encouraged to set aside a bit of money for marketing their book including e-book promotions, contest entries, and online
ads like Facebook and
Instagram.
Instagram's
cost per click (CPC) for
ads can be higher than Facebook or AdWords, due to the smaller number of impression opportunities.