The company, which launched in 2013, takes money from advertisers and uses it to hire social stars like Matt Cutshall, the guy in
the Instagram photo at the top of this post, to appear in ads like this one for Showtime's «Californication» series.
I lost my phone so I am not following on
Instagram, but the second I saw your
photo at the
top of your
post I knew exactly where you were!