On the heels of Congress trying to determine how Facebook is managing user data, a new report from
The Intercept claims the company is currently promoting a «Loyalty Prediction» ad service tool that lets advertisers target users based on predicted behaviors versus past actions.
On this, Uber's spokesman flagged the dismissal of a class action lawsuit last week brought by Lyft drivers over use of the software — in which Uber's lawyers had argued the plaintiff didn't make a proper case it had
intercepted the information, with the
company rather
claiming the data was «readily accessible to the general public».