It's why I wrote this article about Invoca (formerly RingRevenue) that the most obvious mobile
Internet ad unit is, in fact, a phone call.
Let's say an
internet provider (ex: Comcast, At & t, Verizon) says to their users: Hey we have this new free
internet access, however, by using it the end
ad content will be changed to our liking - for example they can change Ad Units to show their ads or inject ads into conten
ad content will be changed to our liking - for example they can change
Ad Units to show their ads or inject ads into conten
Ad Units to show their
ads or inject
ads into content.
They've seen the company skyrocket from nothing to a $ 40 billion
ad business because of its data, partnerships,
ad units and massive audience that comprises basically everyone on the
internet.