This isn't a weird fantasy dreamed up by
an Internet design guru.
Not exact matches
There are many wondrous self - pub'd books in every genre, but there are also
internet marketing
gurus who promote the ability to create a dozen books a week (particularly with outsourcing) which are all not well edited or
designed.
Read an excellent article recently by Dr. Ralph Wilson, one of the leading
Internet marketing
gurus, on «best practices» in landing page
design.