Not exact matches
In the
mobile gaming space, which the
Japanese company entered as late as 2015 with a partnership with DeNA, Nintendo found success in 2016, first with the successful launch of the Niantic - developed Pokemon Go
mobile game.
Investors are betting the new game, Super Mario Run, will be another
mobile hit for the
Japanese company akin to the wildly popular Pokemon GO, as it moves away from its console - focused strategy and embraces on - the - go
gaming.
Previously, the
Japanese company's decision to enter the
mobile gaming market was seen by analysts as a risky move.
Not just SEGA, but most
Japanese gaming companies have a hard time finding their foothold in the industry due to the rise in
mobile gaming in Japan and the lack of console sales in that region.
Nintendo is finally bringing its games and characters to
mobile after the
company surprised the tech world with an alliance with
Japanese mobile gaming firm DeNA.
Continuing Nintendo's ongoing
mobile endeavors, the
company has teamed up with
Japanese mobile gaming giant Cygames to produce a new action role - playing game called Dragalia Lost.
Previously, the
Japanese company's decision to enter the
mobile gaming market was seen by analysts as a risky move.