Juggling multiple brands is tricky and has tripped up even some of the world's top companies, from Levi Strauss to Mazda.
Not exact matches
If you want to write under
multiple genres, seriously consider whether a pseudonym will help your efforts in
brand recognition — or if
juggling more than one author persona will be too much.
But if you're buying different devices from different
brands, syncing them all up can prove difficult, and
juggling multiple apps is a hassle.