Here's a few things you should keep in mind when using
Keyword Planner data in your keyword research.
Here are some additional examples according to the new
keyword planner data.
The other day I wrote about Google's horrible decision to change
their keyword planner data to use close variation keywords.
Google
keyword planner data shows that it has 1300 monthly search volume and it's a high competition keyword.
Not exact matches
Google
Keyword Planner — Google
Keyword Planner is a tool, part of Google AdWords, created to help advertisers get
data about average monthly searchers, competition and bid prices for
keywords.
Back in June reports started coming in from people seeing weird
data in the Google
Keyword Planner.
In other words, how did you decide upon a
keyword phrase to test if it did not yeild any estimated
data in the
planner tool to begin with?
From the front page of
Keyword Planner, select «Get search volume
data and trends» and enter your brand name in the box.
With Google moving away from
keywords for product advertising, it is no wonder why good product
keyword data is hard to find in the
planner tool.
With these limitations, search volume
data from the
Keyword Planner is still useful.
Sure, Google is sampling their
data as they present it in the
Keyword Planner but that's still better than the sampled
data from third - party sources.
When Google started concealing
keyword data in Keyword Planner and Google Analytics, people started saying «just create awesome content&
keyword data in
Keyword Planner and Google Analytics, people started saying «just create awesome content&
Keyword Planner and Google Analytics, people started saying «just create awesome content».
With Google's new
keyword planner I think that finding real search numbers and
data takes much longer to find.
Many
keywords are no longer showing in Google Analytics and many people have complained that Google
keyword planner shows very little if any long tail
keyword data.
Leverage the Google AdWords
keyword planner tool for search volume
data.
Relevant Proficiencies Web Analytics Tools — Omniture (Sitecatalyst, Discover and Insight), Web Trends, Unica Net Insight, Google Analytics • Website Testing Tools — Content and Creatives: Omniture Test & Target, Google Website Optimizer; Tracking Mechanisms: Firebug, Http watch, Httpfox, Charlesproxy • SEO Tool — Web CEO, WebPosition Gold • PPC Tool — Google Adwords (Adwords Qualified Individual), Yahoo! Search Marketing (Overture) • Display Advertising — Atlas, DoubleClick •
Keywords Tool — Word Tracker, Overture
Keywords Suggestion, Google
Keywords Suggestion • Behavioral Targeting / Personalization — Test & Target, Web Trends Visitor Intelligence, BT Buckets •
Data Collection — Omniture Excel Client, Web Trends Smart Reports and ODBC Driver, SQL •
Data Visualization — SAP Xcelsius, MS Excel, MS Word, PDF • Competitive Analysis Tool • Hitwise, Compete, Alexa, Google Ad
Planner • Webs Demography — Hitwise, Google Ad
Planner, MSN Ad Lab • Graphic Tools — Macromedia Dream Weaver, Adobe Photoshop 5.0
Technology Web Analytics Tools: Omniture (Sitecatalyst, Discover and Insight), Web Trends, Unica Net Insight, Google Analytics Website Testing Tool: Content and Creatives: Omniture Test & Target, Google website optimizer Tracking Mechanisms: Firebug, Http watch, Httpfox, Charlesproxy SEO Tool: Web CEO, WebPosition Gold PPC Tool: Google Adwords (Adwords Qualified Individual), Yahoo! Search Marketing (Overture) Display Advertising: Atlas, DoubleClick
Keywords Tool: Word Tracker, Overture
Keywords Suggestion, Google
Keywords Suggestion Behavioral Targeting / Personalization: Test & Target, Web Trends Visitor Intelligence, BT Buckets
Data Collection: Omniture Excel client, Web Trends Smart Reports and ODBC Driver, SQL
Data Visualization: SAP Xcelsius, MS Excel, MS Word, PDF Competitive Analysis Tool: Hitwise, Compete, Alexa, Google Ad
Planner Webs Demography: Hitwise, Google Ad
Planner, MSN Ad Lab Graphic Tools: Macromedia Dream Weaver, Adobe Photshop5.0