Keyword optimization refers to the necessary balance of natural content to searchable keywords essential to passing an ATS, or Applicant Tracking System.
Not exact matches
Search Engine
Optimization refers to
keywords used throughout Web posts, metadata fields, and photo tags in the most advantageous way possible to attract attention from search engines (see Googleability).
On - site
optimization refers to making tweaks to your webpage in order to rank for the
keywords of your choice.