Not exact matches
Through a series of real - time broadcasts, brands such as U.S. sports nutrition
company GNC, U.K. retailer Sainsbury's and
Korean cosmetics maker Too Cool for School used everything from exercise routines to dance numbers to on - air makeovers to connect with consumers watching from home.
They've dominated the skincare game for, like, centuries, but it wasn't until
Koreans incepted, perfected, and popularized BB cream that
cosmetics companies throughout the world have been hawk - eyeing their makeup innovations, too.
While their collaboration is skin - care - related (a vitamin C serum that sold out in a single day), Cho's
company's focus for the future of
Korean beauty in the U.S. is on color
cosmetics.