Law Firm Branding makes your law firm both memorable and easy to remember, before clients need you.
Not exact matches
Published in the Journal of Competition
Law and Economics, the study shows that, on average, the percentage increase in prices is 4 - 4.5 times higher when entry - limiting deals are
made and a generic is not available in the market, compared to when the generic is available but the
branded and generic
firms jointly set their profit - maximizing price.
This marketing jargon may sound all well and good but you should still ask — what
makes a great Canadian
Law Firm brand?
In fact, if I were to
make one «big picture» suggestion to
law firms for 2017, it would be to get comfortable with the idea of marketing as a
brand play.
So if you're faced with a multiple - choice marketing problem,
make the decision easier by asking just one question: Am I more interested in my reach, or my
law firm's
brand?
I found this article really interesting, you
make excellent points, especially because, when someone is searching for a
law firm, a large majority will come across the
firms website for example and first impressions always count when it comes to certain situations — you're very right, it needs to be more about the client rather than the
brand as those things build them selves organically if you can provide the right «user experience»
At its core, a
law firm's
brand makes a number of promises to clients.
When you consider the implications of these elements, you'll see that your
firm's
brand is actually
made up of every interaction potential clients have with your
law firm.
I think that's a critical distinction to
make because a lot of times, legal marketers especially, get very wrapped up in the
brand identity within the marketplace for a particular
law firm and often lose sight of the fact that it's usually a key group of attorneys that are driving the growth of a
firm.
It's a method by which a
law firm makes their
brand more recognizable, and reaches out to people who might potentially use their services.
Most solo and small
firm lawyers have had at least one truly miserable experience with a web designer or internet marketing company so if the idea of launching a new website for your
law firm makes you queasy, our friends at Spotlight
Branding get it.
A completely unscientific survey of «quite a few»
firm websites tells me that only a small minority of
law firms make use of this
branding opportunity — and those that do have, by and large, really weak favicons.
Aaron Street: Most solo and small
firm lawyers have had at least one truly miserable experience with a web designer or Internet marketing company, so if the idea of launching a new website for your
law firm makes you queasy, our friends at Spotlight
Branding get it.
It is the first time Slater & Gordon - which has
made a string of
law firm acquisitions in the UK this year - has advertised on British television, although the
brand is well known in its native Australia.
It is the first time Slater & Gordon — which has
made a string of
law firm acquisitions in the UK this year — has advertised on British television, although the
brand is well known in its native Australia.
Services include
law firm website design, email, newsletter management, social media marketing and more, all designed to
make your
law practice more profitable and Spotlight
Branding is currently offering a free gift to our listeners.
Our goal is to learn as much as possible about your
law firm — your core beliefs, your
branding, your practice areas, your strengths, and anything that will help us
make a unique impression for your
firm in a crowded media market.
This then led on to comments from Gerald Ratner, former CEO of Ratners Group, highlighting how
law firms»
brand will survive based on the ability to fulfil the promise you
make with your clients, and how his
brand suffered when he suggested that his
brand of jewellery did not.
Whether your personal injury
law firm advertises locally or nationally, it's your
brand that will
make the first impression.
It's full of great ideas from the experts on how to
make your small
law firm stand out by creating an effective
brand for your niche market.
When approaching the attorney web design, we wanted to
make sure that the
branding of the website matched the
law firm's other websites; however, the focus for this one needed to be more child - oriented.
WordPress comes with a couple basic themes pre-installed, but you should consider customizing it to
make your blog stand out more and fit with your overall
law firm branding.
Summer has a reputation for being a slow period for much of the working world, which
makes it an ideal time for
law firms to concentrate on advancing their
brands and building their businesses.
We use vanity numbers as part of an overall campaign to
brand a
law firm and
make it memorable to prospective clients.
A
law firm's goal is to
make sure the
brand and position matches its» objectives.
Yes, most
law societies have guidelines (the LSUC guidelines, for example, can be found here) but they emphasize what you can't do, not what
makes a good
brand name for a
law firm.
«With Spotlight
Branding, your
law firm's online presence will become an asset which
makes all of your marketing more profitable.»
Fact is, today many visitors to the
law firm website enter directly on the attorney bio page — thanks to search engines —
making the home page «
branding» less relevant and doing away with those boring bio pages more critical.