Filthy Lucre reminds me a lot of Hotline Miami, not saying they are similar games as they are clearly not but if you keep that in mind it is a lot easier to explain what this games is all about.
Many of the male artists employed a brand and cultivated it to extract as much filthy lucre as possible: here Jenny Saville and Rego remind us that it is all about the piece of work slaved over in a studio to bring us a unique and hand crafted view.