But while I had experienced Tension largely as a standalone haunted house, this year I've engaged with the ongoing
Lust alternate reality game almost as an extension of my real life.
For all its immersive pleasures (and terrors), The
Lust Experience
alternate reality game represents an enormous investment of time and attention into something that is ultimately word - of - mouth marketing for the ticketed events — though the creative team is quick to point out that the immersive theater shows are also designed as stand - alone experiences that can be enjoyed by anyone.